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About Alex Noudelman

Alex Noudelman earned his Honours B.A. in History and Political Science in 2007 from York University in Nairobi, ON. He went on to complete his Advanced Certificate in Adolescent Education in 2008 at D'Youville College and became a certified teacher in Ontario in January, 2009. He's been working in the digital marketing industry since 2010 and enjoys writing to intrigue his readers and educate them about the fundamentals. Feel free to contact Alex Noudelman if you have any questions or would like to see a specific topic covered on this iRISEmedia blog.
7 03, 2018

The Right to be Forgotten in Kenya | Online Reputation Management

March 7th, 2018|Google|

The European Union set a precedent on privacy laws in 2014 with the creation of “the right to be forgotten”. This law has since allowed people living in the European Union states to seek the removal of search results from Google that are “inadequate, irrelevant or no longer relevant.” The system does not result in […]

28 02, 2018

Twitter Bans Bulk Tweeting and Duplicate Accounts

February 28th, 2018|Twitter|

No more bots on Twitter! We are not just speaking of spammers and fake accounts. This new update affects accounts that have been bundling their likes, retweets, tweets, and follows across multiple accounts through TweetDeck and other 3rd party software developers.

In an announcement made on February 22, 2018, Twitter said, “(This is) an important step […]

31 01, 2018

7 Ways to Dominate Local SEO in 2018

January 31st, 2018|Search Engine Optimization|

Most online businesses know about SEO and have invested in the basics or more through an internet marketing agency. But did you know that there is another element of SEO that Small businesses and local businesses mainly rely on and that is Local SEO? Local SEO is used to build an online presence and increase […]

17 01, 2018

Visual Search Effect on SEO – 2018 | Digital Marketing Agency

January 17th, 2018|Search Engine Optimization, Visual Search|

Visual Search is a term that seasoned digital marketers are very familiar with. Traditionally, a user would query a search engine by entering text. What many search engine users don’t realize is that some search engines can also recognize image-based queries and return the best visual matches. This process usually involves networks and algorithms that […]

20 12, 2017

Using Facebook Chatbots in your Digital Marketing Strategy

December 20th, 2017|Social Media|

Do your customers message you on Facebook with questions, comments, and/or concerns? Do they complaint about the response time? Most customers expect lightning-fast responses to pressing questions and concerns from businesses. If you do not have the resources to provide customer service around the clock, Facebook Messenger Chatbots can help you deliver the right answer […]

7 11, 2017

Cheat Sheet: 7 Major SEO Ranking Signals

November 7th, 2017|Search Engine Optimization|

What factors does Google take into consideration when ranking websites in their organic search? I am sure this question is asked by every webmaster who wants to be on the first page of Google. There are over 200 ranking signals that Google takes into consideration, including website layout, backlinks, mobile friendliness, and bounce rate.

Not all […]

15 09, 2017

7 Best Free Social Media Marketing Tools – 2017

September 15th, 2017|Social Media, Social Media Tools|

Do you feel stressed when you think about how you will monitor and create content and connect with followers and fans on multiple social media accounts? How can you keep up with your Twitter account when you have not even checked Facebook or Instagram for the day? Even the biggest social media marketing influencers know that without the […]

11 08, 2017

5 Effective Tips to Make LinkedIn Advertising Work for You

August 11th, 2017|LinkedIn, Online marketing|

New to LinkedIn ads? You want to spend money but are not quite clear on how to make the LinkedIn advertising platform work effectively for your Business Page? Have no fear, you are not alone. While LinkedIn is the most powerful B2B social media channel around, few have mastered sound strategies that allow you to […]

4 07, 2017

Topic Clusters: How to Create SEO-Friendly Content in 2017

July 4th, 2017|Search Engine Optimization, Uncategorized|

Let me suggest a better way to create SEO-Friendly Content: Topic Clustering. Not only does it save you time, but it showcases your expertise and helps you extend the reach of your material.
For the past four years, since the unveiling of the Google Hummingbird update, there have been great discourse surrounding topics over keyword optimization. […]

10 03, 2017

5 Yelp Marketing Tips for Small Business Owners

March 10th, 2017|Reputation Management, Social Media Marketing, Yelp|

Our digital marketing agency in Nairobi which specializes in online reputation management has come up with 5 tips to help you successfully promote your small business on Yelp.

If you are a small business owner who markets products and services to consumers rather than businesses, then you really should consider registering an account with Yelp.

It’s one […]