7 03, 2018

The Right to be Forgotten in Kenya | Online Reputation Management

March 7th, 2018|Google|

The European Union set a precedent on privacy laws in 2014 with the creation of “the right to be forgotten”. This law has since allowed people living in the European Union states to seek the removal of search results from Google that are “inadequate, irrelevant or no longer relevant.” The system does not result in […]

29 02, 2016

The Changes to Google Adwords Layout & Impact on Online Marketing

February 29th, 2016|Google, Internet Marketing, Pay Per Click|

If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed.

As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3 ads […]

8 10, 2015

The 7 Deadly Sins of PPC

October 8th, 2015|Google, Online marketing, Pay Per Click, Search Marketing|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000.

One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means, it’s […]

27 08, 2015

Google to Display Tweets on Desktop Google SERPs

August 27th, 2015|Digital Media Marketing, Google, Search Engine Optimization, SEO, Social Media Marketing, Twitter|

The Digital Marketing deal of the year between Google and Twitter to bring more tweets into organic search is finally delivering on its promise.

On Friday, August 21, 2015, Google officially announced that they have expanded the display of Twitter content – tweets – in Google desktop SERPS. Google has already been showcasing Latest Tweets in mobile […]

20 08, 2015

Google: A Fierce Competitor in Content Advertising

August 20th, 2015|Content Marketing, Digital Media Marketing, Google, Search Engine Optimization, SEO|

Founded in 1998, Google garners over 1.17 billion users. Approximately 40,000 search queries are processed every second and the search engine on the web crawls 20 billion websites per day.

Think of Google as the new yellow book, one that everyone has access to 24/7/365. Business owners who don’t specialize in SEO are easily dissuaded from […]

12 08, 2015

Inactive Google My Business Accounts May Be Deactivated

August 12th, 2015|Digital Media Marketing, Google, Internet Marketing, Online marketing|

Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months.

Google’s Jade Wang said,

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. […]

11 08, 2015

Larry Page Announces Big Changes: Good Buy Google!

August 11th, 2015|Digital Media Marketing, Google, Internet Marketing, Online marketing, Search Marketing|

Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond.

Alphabet will manage a growing number of businesses including its […]

5 08, 2015

Google+: Boom or Bust?

August 5th, 2015|Digital Media Marketing, Google, Social Media, Social Media Marketing, Social Media News|

I recently read an article on Inc. Magazine entitled Why It’s Finally Time to Close Your Google+ Account by John Brandon. Brandon views Google+ as a big mess and nightmare. He argues that there was always a problem with the service, from the beginning, and that there’s a bizarre dichotomy between “real work” you do […]

30 07, 2015

How To Use Google AutoComplete for Content Marketing

July 30th, 2015|Content Marketing, Google, Search Engine Optimization|

Almost everyone knows that Google AutoComplete is a useful tool for search engine marketing specialists, helping them identify keyword opportunities to target in their campaigns. But were you aware that you can use the tool for content ideation as well? Here’s how you can turn Google AutoComplete into a traffic-generating tool for your blog and/or […]

18 06, 2015

Where Does Google Think You Are?

June 18th, 2015|Google, Search Engine Optimization|

How much should we rely on the accuracy of Google’s location data? This is a question that Steve Cameron of Advent Communications wants to know and is seeking your help to find out. Cameron has set up a quick survey in which participants can share their experience with Google geotargeting.

So far the results have been […]