The Right to be Forgotten in Kenya | Online Reputation Management

The European Union set a precedent on privacy laws in 2014 with the creation of “the right to be forgotten”. This law has since allowed people living in the European Union states to seek the removal of search results from Google that are “inadequate, irrelevant or no longer relevant.” The system does not result in […]

March 7th, 2018|Google|

Twitter Bans Bulk Tweeting and Duplicate Accounts

No more bots on Twitter! We are not just speaking of spammers and fake accounts. This new update affects accounts that have been bundling their likes, retweets, tweets, and follows across multiple accounts through TweetDeck and other 3rd party software developers.

In an announcement made on February 22, 2018, Twitter said, “(This is) an important step […]

February 28th, 2018|Twitter|

Get into the Game | Leverage the Use of LinkedIn for Your Business

I assume that every business owner is active on LinkedIn. If not, let me provide you with some fresh insight on the platform. Many times, LinkedIn is simply used as a way to stay in touch with your old/current colleagues or business partners. Some would argue that other social media platforms offer the same possibility […]

February 21st, 2018|LinkedIn|

Millenials and Brand Loyalty using Local SEO

For brands, it is becoming more challenging to retain customer loyalty with all the options that millennials have at their fingertips. It is not surprising that millennials approach most aspects of their lives differently; from the way they eat to the way they relate to media. Digital marketers, now more than ever, must recognize the […]

February 14th, 2018|Search Engine Optimization|

Facebook Lead Ads – Let Us Take the Mystery Out of Getting Started!

Recently, Facebook introduced Lead Ads, a simplified way for your target audience to learn more about your products and volunteer their contact information. Lead Ads are a great way for consumers to quickly sign up for more information or request more after viewing a brands ad on their feed. Facebook automatically adds the users contact […]

February 7th, 2018|Facebook, Social Media Marketing|

7 Ways to Dominate Local SEO in 2018

Most online businesses know about SEO and have invested in the basics or more through an internet marketing agency. But did you know that there is another element of SEO that Small businesses and local businesses mainly rely on and that is Local SEO? Local SEO is used to build an online presence and increase […]

January 31st, 2018|Search Engine Optimization|

Instagram Stories for Businesses | Social Media Marketing Agency

Since Instagram Stories made their debut in 2016, they have gained popularity amongst a majority of users. An Instagram Story allows any user to post a picture or video that disappears after 24 hours and can only be viewed if selected. This feature is something that businesses currently operating an Instagram account should utilize. The […]

January 24th, 2018|Instagram, Social Media Marketing|

Visual Search Effect on SEO – 2018 | Digital Marketing Agency

Visual Search is a term that seasoned digital marketers are very familiar with. Traditionally, a user would query a search engine by entering text. What many search engine users don’t realize is that some search engines can also recognize image-based queries and return the best visual matches. This process usually involves networks and algorithms that […]

January 17th, 2018|Search Engine Optimization, Visual Search|

Using Facebook Chatbots in your Digital Marketing Strategy

Do your customers message you on Facebook with questions, comments, and/or concerns? Do they complaint about the response time? Most customers expect lightning-fast responses to pressing questions and concerns from businesses. If you do not have the resources to provide customer service around the clock, Facebook Messenger Chatbots can help you deliver the right answer […]

December 20th, 2017|Social Media|

5 Digital Marketing Trends for 2018

Operating in a digital world means that things are evolving constantly. With your business, you must decide whether you want to keep your techniques from 2017 and risk being stuck in the past, or see what’s new and how you can integrate it into your current system. We have made it extremely easy for you […]